Digital Marketing Manager
Malvern, PA Malvern, PA Estimated:
$74.
7K - $94.
6K a year Estimated:
$74.
7K - $94.
6K a year 12 days ago 12 days ago 12 days ago Join Financial Advisor Services (FAS) Marketing as a Digital Marketing Manager.
In this role, you'll play an integral role in developing and leading audience-based strategies into market to meet advisor needs with the right message at the right time.
FAS Marketing is at the forefront of our desire to deliver exceptional client experiences for financial advisors.
Do you love collaborating with cross-functional teams? Do you love the ever-changing landscape of digital marketing? Do you want to help deliver marketing strategies to drive outcomes for our clients and our business? Do you want access to a world-class, marketing tech stack? If yes, then this position is for you! In this role you'll:
Partner closely with your aligned pod, engagement strategist, functional area experts, and our media and creative teams to help develop and launch integrated, omni-channel experiences to financial advisors.
Develop and deploy trigger-based journeys in Marketo.
Develop the test and learn approach for digital channels and share learnings with the pods and broader digital marketing team to better position future content and digital marketing tactics.
Co-manage our channel level marketing calendars with fellow digital marketing managers.
Partner with functional area experts to vision, design, and implement digital and non-digital solutions including campaign landing pages, email templates, social media posts, direct mail, and other deliverables.
Conduct email deployment process including QA and review.
Partner with data analysts to provide insight on campaign performance.
Stay current on existing and emerging digital channels and digital marketing technologies.
Serve as the digital marketing partner to our marketing pods--providing strategic recommendations across all channels including web, email, social media, and paid channels.
Develop, implement, and monitor execution of digital marketing tactics, ensuring that all content complies with SEO, UX, and digital marketing best practices and guidelines.
Support other duties and projects as assigned.
What it takes:
Undergraduate degree in Marketing or equivalent experience Minimum five years related work experience.
Marketing automation experience required.
Specializations that make an impact:
Experience with Marketo strongly preferred.
Demonstrates strong persuasion and influence skills.
Confident when presenting recommendations.
Drives innovation and thinks creatively to set and implement a strategy.
Demonstrates a strong collaborative work style, often facilitating conversations and working sessions as part of the agile marketing process.
Special factors:
This role is part of our hybrid work model with Tuesdays - Thursdays in our offices to foster collaboration and relationships.
On Mondays and Fridays, our crew will have the option to work remotely, or continue working from our offices in Malvern PA.
About Vanguard We are Vanguard.
Together, we're changing the way the world invests.
For us, investing doesn't just end in value.
It starts with values.
Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return.
We invest with purpose - and that's how we've become a global market leader.
Here, we grow by doing the right thing for the people we serve.
And so can you.
We want to make success accessible to everyone.
This is our opportunity.
Let's make it count.
Inclusion Statement Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture.
Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement:
Do the right thing.
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve.
We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose:
To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.
We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
$74.
7K - $94.
6K a year Estimated:
$74.
7K - $94.
6K a year 12 days ago 12 days ago 12 days ago Join Financial Advisor Services (FAS) Marketing as a Digital Marketing Manager.
In this role, you'll play an integral role in developing and leading audience-based strategies into market to meet advisor needs with the right message at the right time.
FAS Marketing is at the forefront of our desire to deliver exceptional client experiences for financial advisors.
Do you love collaborating with cross-functional teams? Do you love the ever-changing landscape of digital marketing? Do you want to help deliver marketing strategies to drive outcomes for our clients and our business? Do you want access to a world-class, marketing tech stack? If yes, then this position is for you! In this role you'll:
Partner closely with your aligned pod, engagement strategist, functional area experts, and our media and creative teams to help develop and launch integrated, omni-channel experiences to financial advisors.
Develop and deploy trigger-based journeys in Marketo.
Develop the test and learn approach for digital channels and share learnings with the pods and broader digital marketing team to better position future content and digital marketing tactics.
Co-manage our channel level marketing calendars with fellow digital marketing managers.
Partner with functional area experts to vision, design, and implement digital and non-digital solutions including campaign landing pages, email templates, social media posts, direct mail, and other deliverables.
Conduct email deployment process including QA and review.
Partner with data analysts to provide insight on campaign performance.
Stay current on existing and emerging digital channels and digital marketing technologies.
Serve as the digital marketing partner to our marketing pods--providing strategic recommendations across all channels including web, email, social media, and paid channels.
Develop, implement, and monitor execution of digital marketing tactics, ensuring that all content complies with SEO, UX, and digital marketing best practices and guidelines.
Support other duties and projects as assigned.
What it takes:
Undergraduate degree in Marketing or equivalent experience Minimum five years related work experience.
Marketing automation experience required.
Specializations that make an impact:
Experience with Marketo strongly preferred.
Demonstrates strong persuasion and influence skills.
Confident when presenting recommendations.
Drives innovation and thinks creatively to set and implement a strategy.
Demonstrates a strong collaborative work style, often facilitating conversations and working sessions as part of the agile marketing process.
Special factors:
This role is part of our hybrid work model with Tuesdays - Thursdays in our offices to foster collaboration and relationships.
On Mondays and Fridays, our crew will have the option to work remotely, or continue working from our offices in Malvern PA.
About Vanguard We are Vanguard.
Together, we're changing the way the world invests.
For us, investing doesn't just end in value.
It starts with values.
Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return.
We invest with purpose - and that's how we've become a global market leader.
Here, we grow by doing the right thing for the people we serve.
And so can you.
We want to make success accessible to everyone.
This is our opportunity.
Let's make it count.
Inclusion Statement Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture.
Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement:
Do the right thing.
We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve.
We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.
When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.
Our core purpose:
To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.
How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection.
We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position.
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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